Sponsorship

The 21st TD Festival of South Asia is the largest running South Asian street festival in Toronto – a vibrant and colorful celebration of the rich cultural heritage of the South Asian community. Every year, thousands of people gather on the streets of Toronto to enjoy an exciting lineup of live music, dance performances, cultural activations and mouth-watering food from across the South Asian subcontinent. From the lively beats of traditional dhol drums to the mesmerizing rhythms of classical Bharatanatyam and Kathak dances, the festival offers a diverse range of performances that showcase the unique cultural traditions of South Asia. Visitors can also explore a variety of stalls selling beautiful handicrafts, clothing, and jewelry, or indulge in delicious street food such as samosas, chaat, and biryani. This festival is a truly immersive experience that celebrates the diversity and vibrancy of the South Asian community, and provides an opportunity for people of all backgrounds to come together and celebrate.

Named one of Toronto’s top summer festivals by BlogTO, Streets of Toronto, Curiosity Toronto, Torontostar.com, Toronto.com, the TD Festival of South Asia in Little India is the premier destination to experience the culture and cuisine of South Asia as almost 250,000 people come together to celebrate with food, fashion, music, and dance. The event celebrates Indian, Afghani, Pakistani, Bengali, Sri Lankan, Tibetan and Nepalese cultures.

Stats and Marketing Facts

-Terrific opportunity for Community Outreach/Marketing

-Largest South Asian Bazaar in North America

-Over 100 South Asian Stores & Restaurants

-Reach – 250,000 visitors over the weekend

-60% visitors are of South Asian descent

-40% visitors are between ages of 19 – 25

-65% visitors are university educated

-55% visitors are of South Asian descent

-South Asian Canadians in the GTA form 23.4% of the region’s population, numbering 1.7 million as of 2021. Comprising the largest visible minority group in the region, Toronto is the destination of over half of the immigrants coming from India to Canada, and India is the single largest source of immigrants in the Greater Toronto Area. South Asian Canadians in the region also include significant Pakistanis, Bangladeshis, Sri Lankans, and Nepalis, Bhutanis all representing several different ethnolinguistic backgrounds.

Winner of the 2022 ‘TABIA’ Awards for Best Event of the Year 2022!